Cookie Policy
PassportExpress (“we”, “us”, or “our”) uses cookies and similar tracking technologies on our website PassportExpress.co. This Cookie Policy explains what cookies are, how we use them, which types we use, and your choices regarding cookies. This policy is intended to be read in conjunction with our Privacy Policy for a full overview of our data practices.
By using our website, you agree that we can store and access cookies and similar technologies on your device, in accordance with this Cookie Policy. If you do not agree, you can disable cookies as described in the “Your Choices” section below (note: disabling certain cookies may affect site functionality).
What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They allow the website to recognize your device and remember certain information about your visit (e.g., your preferences or what’s in your shopping cart). Cookies can be “first-party” (set by our website) or “third-party” (set by a domain other than our website, such as an analytics or advertising provider). Cookies may store unique identifiers, user preferences, and other information.
In addition to cookies, we and our partners may use similar technologies like web beacons (small graphic images also known as pixel tags or clear GIFs) which track actions on websites or emails, and local storage (browser-based data storage).
For simplicity, this policy refers to all these technologies as “cookies.”
How We Use Cookies
PassportExpress uses cookies to make your experience on our site smooth, convenient, and meaningful. Here are the general categories of cookies and their purposes:
- Strictly Necessary Cookies: These cookies are essential for our website to function properly. They enable core features such as security, network management, and accessibility. For example, if our site has a login or a multi-step form, these cookies might keep you logged in or remember your form progress (session cookies). Without these cookies, certain services or features you request may not be provided. Because they are necessary, these cookies are always active and cannot be disabled via our preferences. They do not gather information for marketing or remembering where you’ve been on the internet.
- Functional (Preferences) Cookies: These cookies allow our site to remember choices you have made in the past, like which region you’re in, your language or other preferences. For instance, if you select a preferred method of contact or you dismiss a one-time notice (like a cookie banner or a promo popup), a cookie might save that preference so it doesn’t ask again. They enhance personalization and user friendliness, but are not strictly required for basic operation.
- Analytics and Performance Cookies: We use these to collect information about how visitors use our website, such as which pages are visited most often, how users navigate the site, and if they encounter errors. This helps us measure and improve the performance of our site. For example, we utilize Google Analytics to gather web analytics. These cookies may track things like how long you spend on the site, which pages you came from, and whether you are a new or returning visitor. The information is generally aggregated and not intended to identify you personally. It helps us understand usage patterns and improve content and site experience. In some cases, Google Analytics and similar tools might set their own cookies (third-party analytics cookies).
- Advertising and Targeting Cookies: PassportExpress itself does not display third-party ads, but we may use targeting cookies for our own advertising campaigns. These cookies are set by our advertising partners (like Google or Facebook) and they record your visit to our site, the pages you have viewed, or links you have clicked. If we use remarketing or targeted advertising, this information is used to show you relevant ads for PassportExpress on other sites or on social media. For example, the Facebook Pixel or Google Ads cookie might note that you visited our site, and then later you might see an ad for PassportExpress in your Facebook feed or Google search results. These cookies essentially help tailor our advertising and measure the effectiveness of campaigns. They might also limit the number of times you see an ad and help us understand ad reach. These cookies do track certain online identifiers and browsing habits, so we treat them with care and ensure we have your consent where required.
- Social Media Cookies: If our site has sharing features or if we integrate with social media (like a “Share on Facebook” button or a Twitter feed), the social network may set cookies via our site. These cookies enable functionalities like easy sharing and may collect your IP and the page you’re visiting. Social media cookies might also be used in conjunction with targeting cookies for advertising on those platforms. For example, if you use Facebook to log in or share, Facebook may store a cookie to recognize you.
Summary: We use a combination of first-party cookies (for things like session management and preferences) and third-party cookies (for analytics and advertising). These cookies help us:
- Keep you logged in or remember your form inputs (session cookies).
- Understand and save your preferences for future visits.
- Analyze site traffic and behavior to improve our service.
- Advertise our services to likely interested audiences and measure campaign success.
Cookies We Use
Below is a more specific breakdown of cookies that might be set when you use PassportExpress (note: exact names and details may change as we update our services):
- SessionID (PassportExpress) – Type: Strictly Necessary. Purpose: Keeps track of your session on the site (e.g., remembering form progress or that you are logged in). Expires: when you close your browser.
- GravityForms (gf_token or similar) – Type: Functional/Needed for Form. Purpose: Used by our form system to ensure submissions are tied to the correct user session and possibly to prevent duplicate submissions. Expires: end of session or shortly after form submission.
- cookieConsent – Type: Functional. Purpose: Remembers that you’ve seen the cookie banner and your choice (accepted or opted out of certain cookies), so we don’t show the banner every time. Expires: e.g., 1 year.
- Google Analytics (_ga, _gid, _gat, etc.) – Type: Analytics (Third-Party: Google). Purpose: Collects site usage statistics (e.g., distinguishes users with an anonymous ID, tracks page views). _ga typically lasts 2 years; _gid lasts 24 hours; _gat is a short-lived cookie to throttle requests (1 minute). Data collected includes anonymized IP, device info, and on-site behavior. More info can be found in Google’s privacy documentation.
- Google Ads (IDE, ANID, or others) – Type: Advertising (Third-Party: Google/DoubleClick). Purpose: If we run Google Ads, cookies like IDE (set by DoubleClick) help show our ads on other sites and measure clicks. Expires: typically in 1-2 years. These cookies note that someone visited our site and perhaps what actions they took (like visiting the pricing page), which helps target ads.
- Facebook Pixel (_fbp) – Type: Advertising (Third-Party: Facebook). Purpose: Helps deliver our ads on Facebook to people who visited our site and measure ad results. _fbp identifies browsers for providing advertising and site analytics services. Expires: about 3 months.
- Stripe (__stripe_mid, __stripe_sid) – Type: Necessary/Functional (Third-Party: Stripe). Purpose: Stripe sets cookies to prevent fraud and ensure a secure transaction when you checkout. For example, these cookies might help Stripe identify if your browser has visited a site before. Expires: __stripe_mid 1 year; __stripe_sid 30 minutes. These cookies contain a unique ID but no personal info, and are used by Stripe’s anti-fraud system.
- Hotjar or Other UX Analytics (if used) – Type: Analytics. Purpose: If we use Hotjar or similar, they set cookies to track user interactions like clicks or scrolls in aggregate, and sometimes to avoid surveying the same user repeatedly. Names might include _hjIncludedInSample etc. These typically expire after the session or a short time.
- Live Chat (if used) – Type: Functional. Purpose: If we have a live chat widget (like Intercom, Zendesk Chat, etc.), it may set cookies to maintain your chat session across pages or remember you on return visits. This ensures continuity of support conversations. Expiration varies.
This is not an exhaustive list, but covers the main cookies you are likely to encounter. Third-party cookies, like Google and Facebook, are controlled by those third parties, not by PassportExpress directly. We do not have access to the data in those cookies beyond what the third-party providers share with us (for instance, analytics reports).
Your Choices and Control Over Cookies
You have several options to control or limit how cookies are used on your devices:
- Browser Settings: Most web browsers allow you to refuse or accept cookies, and to delete cookies already stored on your device. You can usually find these controls under the “Preferences” or “Settings” menu of your browser, then look for the “Privacy” or “Security” section. For example:
- In Chrome, you can go to Settings > Privacy and Security > Cookies and other site data.
- In Safari, Preferences > Privacy.
- In Firefox, Options > Privacy & Security > Cookies and Site Data.
- In Edge, Settings > Site permissions > Cookies and site data.
From there, you can block all cookies or cookies from specific sites, and clear cookies whenever you wish. Please note that if you disable all cookies, our site’s key features might not work (especially things like logging in or form submissions).
- Cookie Banner/PREFERENCES: When you first visited our site, you likely saw a cookie consent banner. We respect your choices from that banner. If you opted out of certain types of cookies, we have attempted to disable those (for instance, not loading analytics or marketing scripts). If you want to change your preferences, click the Privacy/Cookie Settings link at the bottom of the page to revisit your choices. We have provided a “Your Privacy Rights” link on our website where you can adjust cookie preferences at any time. (If our site doesn’t have an interactive tool, rely on browser settings as above.)
- Opt-Out of Google Analytics: Google provides an opt-out browser add-on for Google Analytics; This prevents Google Analytics from collecting information on your visits to this and other websites that use GA.
- Opt-Out of Interest-Based Ads:
- For Google Ads, you can adjust your ad settings at Google Ad Settings, where you can opt out of personalized ads. Also, tools like the NAI (Network Advertising Initiative) opt-out page or YourAdChoices (DAA) allow you to opt out of many ad networks’ cookies en masse: [link to http://optout.networkadvertising.org and http://optout.aboutads.info].
- For Facebook, you can adjust ad preferences in your Facebook account settings and opt out of seeing ads based on your activity off Facebook.
- Global Privacy Control (GPC): Some browsers and extensions support a “Global Privacy Control” signal, which is an automated way to communicate your privacy preferences (like opting out of sale/sharing of data or certain tracking). Where legally required and technically feasible, our site will honor the GPC signal. If your browser has GPC enabled, we will treat it as a valid request to opt out of cookies that are not strictly necessary (in particular, advertising cookies).
- Do Not Track: “Do Not Track” (DNT) is a browser setting that indicates a preference not to be tracked across websites. However, there is no consistent standard for DNT and many websites (including ours currently) do not respond differently to DNT signals. We instead focus on the cookie consent tools described above.
Be aware: If you delete cookies, any settings controlled by those cookies (including your opt-out preferences) may be erased, so you might need to renew your preferences. For example, if you opted out of analytics via our site’s banner and then clear cookies, the next time you visit, you might need to opt out again.
Also note, blocking cookies might not completely stop all tracking (for instance, some tracking can occur through other means like fingerprinting). But cookies are the main method, and controlling them significantly limits typical tracking.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time, for example to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We’ll update the “Last Updated” date at the bottom of this policy when we make changes. Significant changes may be communicated via a notice on our site or through other channels.
By continuing to use our site after we post any changes, you agree to the updated Cookie Policy. If you do not agree, you should adjust your cookie settings or refrain from using our site.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
- Email: [email protected]
- Mail: PassportExpress (Passport Plus LLC), 8206 Louisiana Blvd NE, Ste A, Albuquerque, NM 87113, USA.
You can also refer to our Privacy Policy for more information on how we process personal data and your rights.
Last Updated: May 9, 2025